When this category helps
You need to buy visits or conversions within a limited budget.
Choose by use case
Advertising platforms
Buy demand or awareness across search, social, retail media or the open web.
33 services to examine against their role and your requirements.
A test before commitment
Use a consistent landing page and reconcile media cost, approved conversions and contribution. Separate acquisition from retargeting.
The mistake to avoid
Platform-reported ROAS can give several platforms credit for the same sale.
Evidence to request
Test audience reach, creative formats, conversion evidence, exclusions and cost per approved outcome.
Services to examine
This list includes different operating roles. Inclusion is not certification, independent testing or a guarantee of admission. Descriptions are editorial summaries; confirm current terms at the official source.
Advertising platforms
Google Ads
A campaign platform covering paid search, Shopping, video, app and display advertising across Google properties and eligible partner inventory. It can address demand capture as well as wider discovery, provided campaign objectives, conversion measurement and landing pages are properly prepared.
Advertisers
- Stated coverage
- Global
- Editorial reference
Advertising platforms
Microsoft Advertising
Search and audience advertising across Microsoft properties and its wider advertising network. It gives advertisers another route to search demand and professional or consumer audiences, and is best assessed with the same disciplined conversion and profitability checks used for any paid channel.
Advertisers
- Stated coverage
- Global
- Editorial reference
Advertising platforms
Meta Ads
Campaign management for Facebook, Instagram and eligible placements across Meta technologies. The platform is commonly evaluated for visual discovery, retargeting and audience-led acquisition, with creative quality and repeated testing playing a major role in performance.
Advertisers
- Stated coverage
- Global
- Editorial reference
Advertising platforms
Taboola
Performance advertising and content-recommendation technology operating across open-web publisher environments. Advertisers can use it to reach readers beyond major social and search platforms, while publishers can examine it as part of their content discovery and revenue mix.
Advertisers & publishers
- Stated coverage
- Global
- Editorial reference
Advertising platforms
Teads
An omnichannel advertising platform for the open internet, formed from the combined Teads and Outbrain businesses. It connects advertisers with premium media across branding and performance objectives while providing monetisation technology to participating publishers.
Advertisers and media owners
- Stated coverage
- Global
- Editorial reference
Advertising platforms
TikTok Ads
Self-service and managed advertising across TikTok placements, audiences and performance objectives.
Advertisers and agencies
- Stated coverage
- Available advertising markets
- Editorial reference
Advertising platforms
LinkedIn Ads
Campaign platform for professional-audience targeting across LinkedIn feed, messaging and lead-generation formats.
B2B advertisers and recruiters
- Stated coverage
- Global
- Editorial reference
Advertising platforms
Amazon Ads
Advertising products across Amazon shopping properties, streaming media and selected off-Amazon inventory.
Brands, sellers and agencies
- Stated coverage
- Supported Amazon markets
- Editorial reference
Advertising platforms
Pinterest Ads
Visual discovery advertising for awareness, consideration, catalogue sales and conversion objectives on Pinterest.
Retail, lifestyle and consumer advertisers
- Stated coverage
- Supported advertising markets
- Editorial reference
Advertising platforms
Reddit Ads
Community and interest-based advertising across Reddit conversations, feeds and performance formats.
Advertisers and agencies
- Stated coverage
- Supported advertising markets
- Editorial reference
Advertising platforms
Snapchat Ads
Mobile advertising across Snapchat using video, augmented reality, app and direct-response formats.
Consumer brands and app marketers
- Stated coverage
- Supported advertising markets
- Editorial reference
Advertising platforms
X Ads
Campaign platform for promoted content and performance objectives across the X social network.
Advertisers and agencies
- Stated coverage
- Supported advertising markets
- Editorial reference
Advertising platforms
Quora Ads
Intent and topic-based advertising alongside questions, answers and selected partner inventory.
Advertisers and agencies
- Stated coverage
- Supported advertising markets
- Editorial reference
Advertising platforms
Spotify Advertising
Audio, video and podcast advertising products across Spotify-supported markets and audiences.
Brands, agencies and podcast advertisers
- Stated coverage
- Supported Spotify markets
- Editorial reference
Advertising platforms
Apple Ads
Search-result and discovery advertising for promoting apps across eligible App Store placements.
App developers and agencies
- Stated coverage
- Supported App Store markets
- Editorial reference
Advertising platforms
The Trade Desk
Demand-side platform for planning, buying and measuring programmatic advertising across the open internet.
Brands and agencies
- Stated coverage
- Global
- Editorial reference
Advertising platforms
StackAdapt
Programmatic advertising platform covering native, display, video, connected TV, audio and other channels.
Brands and agencies
- Stated coverage
- Global
- Editorial reference
Advertising platforms
Display & Video 360
Google enterprise platform for programmatic media planning, buying, creative, audiences and measurement.
Enterprise advertisers and agencies
- Stated coverage
- Global
- Editorial reference
Advertising platforms
Amazon DSP
Demand-side platform for programmatic purchases using Amazon audiences and eligible third-party inventory.
Brands and agencies
- Stated coverage
- Supported markets
- Editorial reference
Advertising platforms
Yahoo DSP
Omnichannel demand-side platform for programmatic buying across display, video, native, audio and connected TV.
Brands and agencies
- Stated coverage
- Global
- Editorial reference
Advertising platforms
Basis
Media automation and programmatic buying platform combining planning, activation, workflow and reporting.
Agencies and marketing teams
- Stated coverage
- Primarily North America
- Editorial reference
Advertising platforms
Quantcast
Advertising platform using audience modelling for open-web campaign activation and publisher solutions.
Advertisers and publishers
- Stated coverage
- Global
- Editorial reference
Advertising platforms
AdRoll
Advertising and marketing platform focused on retargeting, cross-channel campaigns and customer growth.
Direct-to-consumer brands
- Stated coverage
- Global
- Editorial reference
Advertising platforms
Criteo
Commerce media platform covering performance advertising, retail media and monetisation for commerce audiences.
Retailers, brands and media owners
- Stated coverage
- Global
- Editorial reference
Advertising platforms
RTB House
Performance advertising company using deep-learning technology for personalised retargeting and acquisition campaigns.
Brands and agencies
- Stated coverage
- Global
- Editorial reference
Advertising platforms
MiQ
Programmatic media company providing campaign activation, analytics and managed advertising services.
Brands and agencies
- Stated coverage
- Global
- Editorial reference
Advertising platforms
Choozle
Self-service digital advertising platform for programmatic display, video, connected TV and audience targeting.
Agencies and mid-market advertisers
- Stated coverage
- Primarily North America
- Editorial reference
Advertising platforms
Simpli.fi
Programmatic advertising platform with location, audience, workflow and campaign-management capabilities.
Agencies, brands and local advertisers
- Stated coverage
- Primarily North America
- Editorial reference
Advertising platforms
Moloco
Machine-learning advertising platform for mobile-app growth and retail-media marketplace monetisation.
App marketers and commerce platforms
- Stated coverage
- Global
- Editorial reference
Advertising platforms
AppLovin
Advertising, mediation and growth platform for acquiring and monetising mobile-app audiences.
App developers and mobile marketers
- Stated coverage
- Global
- Editorial reference
Advertising platforms
Unity Ads
Mobile advertising network and monetisation tools integrated with Unity growth products.
Game and app developers
- Stated coverage
- Global
- Editorial reference
Advertising platforms
Liftoff
Mobile growth platform covering user acquisition, retargeting, creative testing and app monetisation.
Mobile app marketers
- Stated coverage
- Global
- Editorial reference
Advertising platforms
Jampp
Programmatic platform focused on mobile-app user acquisition, retargeting and commerce growth campaigns.
Mobile app marketers
- Stated coverage
- Global
- Editorial reference