When this category helps
You manage advertising inventory and several demand sources.
Choose by use case
Advertising supply and publisher technology
Sell or manage advertising inventory and connect it with demand.
14 services to examine against their role and your requirements.
A test before commitment
Trace an impression, delivery rules and net revenue. Check integrations and inventory declarations.
The mistake to avoid
Ad-server, SSP and monetisation-network roles differ; do not compare gross revenue alone.
Evidence to request
Inspect fill, viewability, auction controls, brand safety, consent, reporting and net publisher yield.
Services to examine
This list includes different operating roles. Inclusion is not certification, independent testing or a guarantee of admission. Descriptions are editorial summaries; confirm current terms at the official source.
Advertising supply and publisher technology
PubMatic
Publisher, media-buying or advertising-supply technology for monetising inventory and delivering advertising campaigns.
Publishers and media owners
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Advertising supply and publisher technology
Magnite
Publisher advertising technology for managing monetisation across channels and formats.
Publishers and media owners
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Advertising supply and publisher technology
Index Exchange
Supply-side advertising platform for publisher inventory and programmatic demand.
Publishers and media owners
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Advertising supply and publisher technology
OpenX
Publisher, media-buying or advertising-supply technology for monetising inventory and delivering advertising campaigns.
Publishers and media owners
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Advertising supply and publisher technology
TripleLift
Advertising technology connecting audience data, creative formats and media supply.
Publishers, brands and agencies
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Advertising supply and publisher technology
Equativ
Publisher, media-buying or advertising-supply technology for monetising inventory and delivering advertising campaigns.
Publishers and advertisers
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Advertising supply and publisher technology
GumGum
Advertising technology for campaigns across connected television, online video and display formats.
Publishers and advertisers
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Advertising supply and publisher technology
InMobi
Publisher, media-buying or advertising-supply technology for monetising inventory and delivering advertising campaigns.
Mobile publishers and advertisers
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Advertising supply and publisher technology
Smaato
Publisher, media-buying or advertising-supply technology for monetising inventory and delivering advertising campaigns.
Mobile publishers and app teams
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Advertising supply and publisher technology
Chartboost
In-app monetisation and programmatic advertising platform presented within LoopMe following its acquisition.
Mobile game developers
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Advertising supply and publisher technology
Digital Turbine
Mobile advertising technology covering user acquisition and monetisation.
App publishers and advertisers
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Advertising supply and publisher technology
ironSource
Legacy brand now presented through Unity's application monetisation and user acquisition offering.
App and game developers
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Advertising supply and publisher technology
Mintegral
Mobile advertising solutions for acquiring users and monetising application inventory.
Mobile developers and advertisers
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Advertising supply and publisher technology
Liftoff Monetize
Mobile app and game advertising monetisation solution from Liftoff, formerly branded Vungle for publisher monetisation. It serves publisher demand and ad delivery; distinguish this role from Liftoff user acquisition and from Vungle Exchange.
App and game developers
- Stated coverage
- Global or provider-supported markets
- Editorial reference