When this category helps
Your audience needs newsletters or automated email journeys.
Choose by use case
Email and newsletter platforms
Build a direct subscriber relationship with campaigns and automated journeys.
25 services to examine against their role and your requirements.
A test before commitment
Test confirmed signup, segmentation, unsubscribe and export. Compare costs against the contacts actually billed.
The mistake to avoid
Pricing can depend on stored contacts rather than active readers. Transactional email is a separate requirement.
Evidence to request
Test consent capture, deliverability, segmentation, unsubscribes, migration and cost at realistic list size.
Services to examine
This list includes different operating roles. Inclusion is not certification, independent testing or a guarantee of admission. Descriptions are editorial summaries; confirm current terms at the official source.
Email and newsletter platforms
Mailchimp
Email marketing and automation platform with audience management, campaigns, journeys, forms and commerce integrations.
Small businesses and marketing teams
- Stated coverage
- Global
- Editorial reference
Email and newsletter platforms
Brevo
Customer communication platform covering email, SMS, automation, transactional messaging and sales workflows.
Small and mid-sized businesses
- Stated coverage
- Global
- Editorial reference
Email and newsletter platforms
ActiveCampaign
Marketing automation platform combining email campaigns, customer journeys, CRM data and lifecycle messaging.
Growing businesses and marketing teams
- Stated coverage
- Global
- Editorial reference
Email and newsletter platforms
Klaviyo
Customer data and marketing automation platform focused on email, SMS, mobile messaging and commerce retention.
E-commerce brands
- Stated coverage
- Global
- Editorial reference
Email and newsletter platforms
Omnisend
Email and SMS marketing platform with commerce automations, segmentation, forms and campaign reporting.
E-commerce merchants
- Stated coverage
- Global
- Editorial reference
Email and newsletter platforms
MailerLite
Email marketing platform for newsletters, automations, landing pages, forms, websites and digital sales.
Creators and small businesses
- Stated coverage
- Global
- Editorial reference
Email and newsletter platforms
GetResponse
Email marketing platform with automation, landing pages, webinars, funnels and commerce communication tools.
Businesses, educators and creators
- Stated coverage
- Global
- Editorial reference
Email and newsletter platforms
AWeber
Email marketing service providing newsletters, automations, landing pages, forms and subscriber management.
Creators and small businesses
- Stated coverage
- Global
- Editorial reference
Email and newsletter platforms
Campaign Monitor
Email marketing platform for campaign creation, journeys, segmentation, templates and client account management.
Brands and agencies
- Stated coverage
- Global
- Editorial reference
Email and newsletter platforms
Drip
Customer automation platform focused on behavioural email, segmentation and lifecycle marketing for online stores.
E-commerce brands
- Stated coverage
- Global
- Editorial reference
Email and newsletter platforms
Customer.io
Customer engagement platform for behavioural email, push, SMS, in-app messages and data-driven journeys.
Product-led and digital businesses
- Stated coverage
- Global
- Editorial reference
Email and newsletter platforms
HubSpot Marketing Hub
Marketing platform combining email, automation, lead capture, CRM-connected campaigns and reporting.
Marketing and revenue teams
- Stated coverage
- Global
- Editorial reference
Email and newsletter platforms
Constant Contact
Digital marketing platform offering email campaigns, automation, events, forms and contact management.
Small businesses and organisations
- Stated coverage
- Global
- Editorial reference
Email and newsletter platforms
Moosend
Email marketing and automation platform providing campaigns, segmentation, forms and landing pages.
Small businesses and marketing teams
- Stated coverage
- Global
- Editorial reference
Email and newsletter platforms
SendPulse
Multichannel marketing platform for email, SMS, chatbots, web push, automations and course sales.
Small businesses and online sellers
- Stated coverage
- Global
- Editorial reference
Email and newsletter platforms
Mailjet
Email delivery service combining campaign creation, collaboration, transactional email and developer APIs.
Marketing and development teams
- Stated coverage
- Global
- Editorial reference
Email and newsletter platforms
Mailgun
Email delivery platform providing transactional sending APIs, validation, routing and deliverability tools.
Developers and product teams
- Stated coverage
- Global
- Editorial reference
Email and newsletter platforms
Postmark
Transactional email service focused on application messages, delivery performance, templates and message streams.
Developers and SaaS businesses
- Stated coverage
- Global
- Editorial reference
Email and newsletter platforms
Loops
Email platform for product, lifecycle and marketing messages built around contact events and automations.
SaaS companies
- Stated coverage
- Global
- Editorial reference
Email and newsletter platforms
Buttondown
Minimal newsletter publishing service supporting paid subscriptions, automations, archives and developer integrations.
Independent newsletter publishers
- Stated coverage
- Global
- Editorial reference
Email and newsletter platforms
MailerSend
Transactional email and SMS platform with APIs, templates, inbound routing and delivery analytics.
Developers and product teams
- Stated coverage
- Global
- Editorial reference
Email and newsletter platforms
Paved
Newsletter advertising marketplace and campaign platform connecting advertisers with participating publications.
Newsletter publishers and advertisers
- Stated coverage
- Global
- Editorial reference
Email and newsletter platforms
Passionfroot
Sponsorship management platform for media kits, bookings, workflows and brand relationships.
Newsletter writers and creators
- Stated coverage
- Global
- Editorial reference
Email and newsletter platforms
LiveIntent
Email advertising platform for audience activation, identity, campaign delivery and newsletter monetisation.
Publishers and advertisers
- Stated coverage
- Primarily North America
- Editorial reference
Email and newsletter platforms
SparkLoop
Newsletter referral and recommendation platform for audience growth, partner campaigns and subscriber rewards.
Newsletter publishers
- Stated coverage
- Global
- Editorial reference