When this category helps
You need acquisition, engagement, subscriptions or app quality.
Choose by use case
Mobile growth and app operations
Acquire, retain or monetise app users with mobile-specific measurement.
27 services to examine against their role and your requirements.
A test before commitment
Test installation, first use and renewal on the actual target operating systems. Check SDK size and collection.
The mistake to avoid
Advertising acquisition, observability and subscription management are not interchangeable products.
Evidence to request
Test SDK footprint, consent, app events, attribution windows, cohort retention and release process.
Services to examine
This list includes different operating roles. Inclusion is not certification, independent testing or a guarantee of admission. Descriptions are editorial summaries; confirm current terms at the official source.
Mobile growth and app operations
Remerge
Demand-side advertising platform focused on application marketing campaigns.
Mobile app growth and retargeting teams
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Mobile growth and app operations
Kayzen
Mobile demand-side advertising platform for acquisition, retargeting and performance campaigns.
Mobile performance marketers and agencies
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Mobile growth and app operations
AppTweak
App-store optimisation and Apple advertising tools for studying organic and paid application discovery.
App-store marketing and intelligence teams
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Mobile growth and app operations
App Radar
App-store optimisation software for investigating and improving application visibility in store search.
App publishers and ASO teams
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Mobile growth and app operations
Sensor Tower
Digital market intelligence covering application downloads, app analysis and advertising performance.
Mobile strategy, marketing and research teams
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Mobile growth and app operations
SplitMetrics
Mobile marketing services and tools for app-store optimisation, Apple advertising and user acquisition.
Mobile acquisition and app-store teams
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Mobile growth and app operations
MobileAction
Application intelligence and optimisation tools for store visibility and acquisition.
App marketers and growth teams
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Mobile growth and app operations
AppFollow
App-store review and rating management with feedback analysis, response tools and workflow automation.
App support, ASO and product teams
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Mobile growth and app operations
Appfigures
Growth, subscription, engagement, intelligence or development service supporting the operation of mobile applications.
App publishers, analysts and investors
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Mobile growth and app operations
RevenueCat
In-app purchase and subscription infrastructure for managing customer entitlements and revenue across platforms.
Mobile subscription developers and product teams
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Mobile growth and app operations
Adapty
In-app subscription infrastructure and optimisation tools for mobile applications across several development frameworks.
Mobile subscription app teams
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Mobile growth and app operations
Qonversion
Subscription infrastructure for paywalls, experiments and revenue tracking across mobile and web applications.
Subscription app developers and growth teams
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Mobile growth and app operations
Purchasely
In-app subscription journey and paywall tools with experimentation and retention workflows.
Mobile subscription product and marketing teams
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Mobile growth and app operations
OneSignal
Customer messaging infrastructure for mobile and web push, SMS, email and in-app messages.
Mobile and web engagement teams
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Mobile growth and app operations
Braze
Customer engagement technology for coordinating interactions between brands and consumers.
Enterprise customer-engagement teams
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Mobile growth and app operations
CleverTap
Customer engagement platform for personalised messaging and automated customer campaigns.
Mobile retention and lifecycle teams
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Mobile growth and app operations
MoEngage
Customer engagement platform for coordinating personalised cross-channel campaigns.
Consumer-app engagement and retention teams
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Mobile growth and app operations
Airship
Mobile-focused customer engagement platform for coordinating communications and experiences across channels.
Mobile customer-experience teams
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Mobile growth and app operations
Batch
Customer engagement platform for coordinating email, SMS and push notification campaigns.
European mobile and CRM teams
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Mobile growth and app operations
Pushwoosh
Customer engagement platform combining messaging, segmentation and automated campaigns.
App messaging and engagement teams
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Mobile growth and app operations
Iterable
Customer engagement platform combining customer data, messaging and campaign optimisation.
Cross-channel lifecycle marketing teams
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Mobile growth and app operations
UXCam
Growth, subscription, engagement, intelligence or development service supporting the operation of mobile applications.
Mobile product, design and research teams
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Mobile growth and app operations
Luciq
Mobile observability platform formerly named Instabug, covering application quality, crashes and performance. Existing implementations should review the official SDK migration instructions rather than assume that the legacy SDK and current platform receive the same updates.
Mobile development and product teams
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Mobile growth and app operations
Sentry
Application error and performance monitoring tools for development teams.
Software development and reliability teams
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Mobile growth and app operations
Firebase
Google application development platform for building mobile and web applications and games.
Mobile and web application developers
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Mobile growth and app operations
Supabase
Application backend combining a PostgreSQL database, authentication, APIs, functions and file storage.
Application developers and product teams
- Stated coverage
- Global or provider-supported markets
- Editorial reference
Mobile growth and app operations
Expo
Development framework and tools for building React applications for mobile and web.
React Native application developers
- Stated coverage
- Global or provider-supported markets
- Editorial reference