When this category helps
You want to reward referrals or repeat purchases.
Choose by use case
Referral and loyalty
Invite customers to recommend a product or return for another purchase.
25 services to examine against their role and your requirements.
A test before commitment
Simulate a valid referral, self-referral, return and reward expiry. Check the recorded cost.
The mistake to avoid
Rewarding purchases that would have happened anyway can increase cost without creating additional value.
Evidence to request
Model reward economics, abuse controls, eligibility, redemption and attribution to genuine incremental demand.
Services to examine
This list includes different operating roles. Inclusion is not certification, independent testing or a guarantee of admission. Descriptions are editorial summaries; confirm current terms at the official source.
Referral and loyalty
ReferralCandy
Customer referral software for launching incentives, tracking referred orders and managing advocate rewards.
E-commerce brands
- Stated coverage
- Global
- Editorial reference
Referral and loyalty
Referral Rock
Referral programme software covering participant portals, sharing, attribution, rewards and operational workflows.
B2B and service businesses
- Stated coverage
- Global
- Editorial reference
Referral and loyalty
Friendbuy
Referral and loyalty platform for customer acquisition, advocate rewards, testing and programme analytics.
Consumer and digital brands
- Stated coverage
- Global
- Editorial reference
Referral and loyalty
Mention Me
Customer advocacy platform combining referral programmes, customer intelligence and repeat-purchase activation.
Consumer brands
- Stated coverage
- Europe and North America
- Editorial reference
Referral and loyalty
Extole
Enterprise referral and engagement platform for advocate acquisition, incentives, personalisation and measurement.
Enterprise consumer brands
- Stated coverage
- Global
- Editorial reference
Referral and loyalty
Genius Referrals
Referral marketing software offering campaign templates, advocate portals, rewards and API-based integrations.
Online businesses and agencies
- Stated coverage
- Global
- Editorial reference
Referral and loyalty
InviteReferrals
Referral programme software for websites and apps with sharing, rewards and campaign analytics.
E-commerce, SaaS and mobile apps
- Stated coverage
- Global
- Editorial reference
Referral and loyalty
Viral Loops
Referral marketing platform for pre-launch, milestone, newsletter and customer referral campaigns.
Startups and online businesses
- Stated coverage
- Global
- Editorial reference
Referral and loyalty
GrowSurf
Referral software for automating participant enrolment, unique links, rewards and programme reporting.
B2B and technology companies
- Stated coverage
- Global
- Editorial reference
Referral and loyalty
Referral Factory
No-code referral programme builder with templates, participant tracking, rewards and CRM integrations.
Marketing teams and agencies
- Stated coverage
- Global
- Editorial reference
Referral and loyalty
Talkable
Referral and loyalty platform offering programme strategy, experimentation, fraud controls and analytics.
E-commerce and consumer brands
- Stated coverage
- Primarily North America
- Editorial reference
Referral and loyalty
Yotpo Loyalty & Referrals
Commerce loyalty and referral product for points, tiers, rewards, customer advocacy and retention.
E-commerce brands
- Stated coverage
- Global
- Editorial reference
Referral and loyalty
LoyaltyLion
Customer loyalty platform for points, rewards, tiers, referrals and commerce data integrations.
E-commerce brands
- Stated coverage
- Global
- Editorial reference
Referral and loyalty
Smile.io
Loyalty application for points, VIP tiers and customer referral programmes across online stores.
Small and mid-sized e-commerce brands
- Stated coverage
- Global
- Editorial reference
Referral and loyalty
Rivo
Shopify-focused loyalty and referral application with points, VIP tiers and branded customer experiences.
Shopify merchants
- Stated coverage
- Global
- Editorial reference
Referral and loyalty
BON Loyalty
Loyalty and referral application providing points, rewards, VIP tiers and commerce integrations.
E-commerce merchants
- Stated coverage
- Global
- Editorial reference
Referral and loyalty
Okendo Loyalty
Customer loyalty product connecting points, tiers and rewards with Okendo customer-data products.
E-commerce brands
- Stated coverage
- Global
- Editorial reference
Referral and loyalty
Stamped Loyalty
Loyalty and rewards product combining points, VIP programmes and referrals with commerce integrations.
E-commerce brands
- Stated coverage
- Global
- Editorial reference
Referral and loyalty
Annex Cloud
Customer loyalty platform supporting programme design, rewards, tiers, referrals and enterprise integrations.
Enterprise brands
- Stated coverage
- Global
- Editorial reference
Referral and loyalty
TrueLoyal
Customer loyalty and user-generated content platform formed by the combination of Zinrelo and TINT. Review rewards, engagement and content workflows separately, with particular attention to current integrations and migration requirements.
Mid-market and enterprise brands
- Stated coverage
- Global
- Editorial reference
Referral and loyalty
Talon.One
Promotion and loyalty engine for building rules-based discounts, referrals, coupons and reward programmes.
Enterprise product and marketing teams
- Stated coverage
- Global
- Editorial reference
Referral and loyalty
Voucherify
API-first promotion platform for coupons, discounts, referrals, loyalty programmes and gift cards.
Developers and growth teams
- Stated coverage
- Global
- Editorial reference
Referral and loyalty
Open Loyalty
API-first loyalty platform for building custom points, tiers, rewards and member experiences.
Enterprise product teams
- Stated coverage
- Global
- Editorial reference
Referral and loyalty
Antavo
Enterprise loyalty cloud for designing, operating and measuring experience-led reward programmes.
Enterprise consumer brands
- Stated coverage
- Global
- Editorial reference
Referral and loyalty
Kangaroo Rewards
Customer loyalty and engagement platform offering points, offers, messaging, referrals and branded apps.
Retailers and local businesses
- Stated coverage
- International
- Editorial reference